ABOUT NORDIC LUX
MORE THAN A COLLECTION. A CONNECTED LUXURY ECOSYSTEM.
Nordic Lux Collection is a curated luxury ecosystem connecting exceptional brands, places, experiences and people across the Nordics and beyond. Through trusted relationships, shared opportunities and meaningful collaborations, we create value across our network — connecting partners with each other, with new audiences and with opportunities that go beyond traditional travel.
Why Nordic Lux Collection exists.
Across the Nordic region, extraordinary hotels, restaurants, lodges and experience providers quietly deliver a level of quality the world is looking for.
What has been missing is a more considered route to discover them — and the right relationships to bring them into the international luxury travel conversation.
"Nordic Lux Collection exists to make that connection more trusted, more visible and more valuable for everyone involved."
What We Do
A platform built on curation, trust and access.
Curated Collection
A handpicked selection of Norway's finest hotels, experiences, restaurants and destinations — chosen for quality, character and global relevance.
Global Network
A trusted community of luxury buyers, travel designers and industry partners who turn Nordic excellence into meaningful international opportunities.
Shared Standards
We uphold a common standard for service, discretion and sustainability — so guests know what to expect, and partners know what they represent.
Curated Access
Through Nordic Lux Network, the Nordic Lux Advisor and our trade platform, we open doors to extraordinary experiences and the right people behind them.
The People
The People Behind Nordic Lux Collection
NLC
Anita Reinsborg
Founder, Nordic Lux Collection
Built on relationships, guided by the North.
With more than 30 years across global travel and high-end experiences, Anita Reinsborg brings a deep understanding of service, quality and the relationships that define exceptional luxury.
Her vision is to give Nordic hospitality the platform, visibility and international connections it deserves — without losing the discretion, character and sense of place that make it special.
True luxury is not only about what you experience — but the trust, knowledge and relationships that make access possible.
Western Norway
Thomas B. Dahlberg
Ambassador, Western Norway
Bringing Western Norway closer to the world.
Thomas B. Dahlberg represents Nordic Lux Collection across Western Norway, with a focus on identifying and bringing forward the hotels, restaurants, experiences and people that give the region its distinct character.
He builds meaningful local relationships and opens the right conversations — connecting the region's most compelling offerings with the international luxury travel market.
The most memorable places are revealed through the people who know them best.
Partnership
Become a Partner
Partnership is reserved for Nordic suppliers who meet our standards of excellence and share our vision of authentic Nordic hospitality. If you believe your brand belongs in the collection, we would be pleased to hear from you.